Oh gawd..the hype was almost unbearable. There are very few water-based pomades that are brewed out of homes. Three of which are Anchors Teddy Boy Original and Matte...and now, O'Douds Water Based Pomade. As of now, O'Douds WB appears to be the simplest (in ingredients).
The jar is beautiful and clean as fuck. When we were collabing on The Pomade, we considered going this route and having this labels printed directly onto the jar. We figure it too expensive and went with fancy label paper instead. Well...I'm glad Clayton went with this option. It looks legit. Needless to say, I'm a big fan of clean minimal font-based design work.
At first, I didn't like it too much. But seriously, it's grown on me. To me, I'd describe this scent as a strong ginger with herbal undertones. Forreal. It's nice.
The pomade has a texture like no other...really weird. It has a foam yet pasty texture that is like a hybrid between Mister Pompadour Beeswax (damn...that was some shitty stuff) and V-Rated Natural Wax by V76.
The actually application is easy...but the preparation is something you have to get used to. When you initially scoop it out and try rubbing the product in your palms....you'll notice that the pomade is real slippery. What happening is that you're essentially squeezing the water out of the product. This acts as a lubricant and causes your palms to just glaze one over another.
It's best to take only small scoops at a time. Quick and light motions are ineffective. You want to make strong kneading motions. This breaks through the lubricated surface and brings forward the 'dry' parts. Whatever way you choose to do this, the product will eventually reach a point when it smears into your palm like a normal pomade as shown below.
For being a such waxy pomade, this product is slick. Anchors and O'Douds have done a great job with this. Normally, waxy products have a strange stickiness to them that cause it to create a lot of unwanted stray hairs. O'Douds borders between a water-based and oil-based pomade in many ways...so I will be dipping into both sides for comparisons.
The shine is a very small touch above neutral.
This where it gets complicated. The pomade isn't strong in the same way that we describe other heavy pomades like Suavecito Firme or Lockhart's Heavy. The former is heavy in brute strength and the latter is heavy in literal weight. In terms of hold, this pomade is more of a medium. But it has a strange characteristic of taming unruly hair that we commonly associate with heavy pomades. To make it as general as possible, I'd describe O'Douds Water Based Pomade as a medium hold pomade.
It will survive a few hours, but you will need to restyle during the day. This is a medium hold pomade that never dries...so be ready to restyle.
It is actually easier to restyle the hair after a few hours than to style it initially. Once the water in the pomade evaporates and the wax settles a bit...the control is maximized.
Doesn't dry. It settles...but doesn't completely harden up.
If you can use a good amount of shampoo...you can remove it completely.
If you choose to only wash with water, you can build up a very nice, waxy build-up. It's all strength...no greasiness.
This pomade receives my seal of approval. No doubt about that. I believe O'Douds Water Based Pomade will not kill the market...but definitely change what we expect out of a hair pomade. Why do we have to settle with the disadvantages of an oil-based or water-based pomade?...when we can have the advantages of both in O'Douds Water Based Pomade.
I highly recommend you guys trying this one out. I'll definitely be collabing with Clayton to make one of our own -- can't past this up.