Bona Fide Pomade Superior Hold Review

Video review above or here:

Here is another pomade that’s shown up in my inbox many times since the beginning of this blog. Like with Suavecito, I decided not to review it until now — hoping you guys would make use of its affordable price and try it for yourselves. But, I think enough time has passed…and it’s about time now to go ahead and start reviewing them myself.

So, from what I’ve observed, Bona Fide Pomade came about from the same town as Suavecito…or at least, they’re both based out of Santa Ana. Suavecito, Layrite, and Bona Fide…all in one area. Weird. Anyways, Bona Fide came out for similar reasons like Suavecito…they wanted to provide the world with an affordable water-based pomade and shit…that they did.

Bona Fide Pomade Superior Hold jar

Obviously, this isn’t the 4 oz. jar. This baby is the huge ass 32 oz. whopper with stacks on stacks on water-based goop. The design-work is honestly very amateur. Tacky at best, but still, this thankfully doesn’t effect the performance of the product. 

The goop itself is a nice orange color. Unlike the many other water-based pomades out there, it is neither the common cola color or typical golden yellow. It’s a nice departure…and the fragrance too. It has a citrus smell that, unlike other fruity pomades, lacks a sweetness which I like it. Instead, it has a hint of freshness like that of laundry detergent and fabric softener. I like.

Bona Fide Pomade Superior Hold texture


Before I tried it for the first time, I was expecting something similar in texture to Suavecito Firme Hold. But, it was nothing like it. Bona Fide Pomade was actually pretty smooth and soft…almost to the extent of Admiral. It was a breeze to apply and a pleasure to comb through.


Time. Seriously fast. It’s a medium-strong water-based pomade and that makes it simple to use.

Slickness. For such a orthodox water-based pomade, it did a great job keeping everything together. What I’m saying is that with these pomades, they typically cause a lot of stray hairs and especially once agitated. Bona Fide Pomade will puff out if you get punched in the pomp, but it does well to keep it all neat nevertheless.

Strength. This pomade sit at a very nice position between Suavecito Original and Suavecito Firme Hold — not too weak and not too strong. It obviously varies between people and their hair types, but for me, it’s a sweet spot. Suavecito Firme Hold can be a lil too much for me some times and the Original is just too weak. Bona Fide gives me enough hold to style a tall pomp, yet it is light enough to allow a spherical pomp.

Bona Fide Pomade Superior Hold pomp
Bona Fide Pomade Superior Hold shine
Bona Fide Pomade Superior Hold texture
Bona Fide Pomade Superior Hold part


Bona Fide Pomade receives my seal of approval. Hands down. Great hold, good smell, and very nice texture. I’d highly recommend this an alternative option to other common water-based pomades such as Layrite, Uppercut, Grant’s, etc.

For more a chance to get Bona Fide at the lowest price anywhere. Use this promo code (WSMEOBQQ) to get 10% off some Bona Fide Pomade here.